Why Your Business Needs a Mural
“Partnership with the arts not only help support the community, but they are also smart, proactive steps to building better business.” -Forbes
In today's business landscape, standing out is more crucial than ever. What better way to make your business memorable than through the an eye catching mural!
Here's why incorporating a mural into your business space can be a game-changer:
1. Create a Unique Identity
Murals reflect your brand's personality, values, and mission in a visually engaging way. Unlike standard corporate decor, a mural is a bespoke piece of art that tells your story, setting you apart from competitors.
2. Enhances Customer Experience
Walking into a business with a vibrant mural immediately transforms the customer experience. It creates an inviting atmosphere that encourages customers to linger, explore, and engage with your space.
3. Boosts Employee Morale and Creativity
A well-designed mural can have a positive impact on your employees. It transforms a mundane work environment into an inspiring space that fosters creativity and productivity. Employees who work in visually stimulating environments often feel more motivated and engaged, leading to better performance and job satisfaction. At OFFWRLD, we love to talk to employees and get their input so that they can play a part in the
4. Attracts Social Media Attention
Murals are a powerful marketing tool as customers and visitors share photos of your space online. This organic promotion can significantly increase your business's visibility and attract new customers who are drawn to your unique aesthetic.
5. Communicates Your Brand Message
“Bringing your interiors in line with your branding can be extremely beneficial in reinforcing your culture and ethos.” Murals offer a dynamic way to communicate your brand message. Whether it's through abstract designs, bold graphics, or intricate storytelling, a mural can convey your brand's values and ethos in a way that resonates with your audience. This visual communication can leave a lasting impression, making your brand more memorable.
6. Increases Property Value
Investing in a mural can also be a smart financial decision. High-quality murals can increase the aesthetic appeal and, consequently, the value of your property. Whether you own or lease your space, a mural can be a valuable asset that enhances the overall appeal of your business location. When OFFWRLD paints a mural at your location, we also clean, prime, and prep your walls, we will even patch and caulk - if necessary!
7. Supports Local Artists and Community
Commissioning a mural supports local artists and contributes to the cultural vibrancy of your community. So why not invest back into your own community by hiring a local artist? It fosters a connection between your business and the local art scene, demonstrating your commitment to supporting local talent and enhancing the community's cultural landscape. “By sourcing locally, you not only contribute to the success of other businesses but also build relationships with potential partners and collaborators.”
Conclusion
Incorporating a mural into your business is more than just a design choice; it's a strategic investment in your brand's identity, customer experience, and community presence. A mural can transform your space, making it a memorable destination that resonates with customers, employees, and the wider community. Embrace the power of art and watch your business thrive in ways you never imagined.
Dear Bella Creamery asked us to create a colorful mural that could double as a photo wall for their customers to engage with. We color-matched their brand colors and the existing sprinkle motif to create a seamless design from the mural throughout their space.
Ardence & Bloom’s design aesthetic is on display throughout their property
Our local State Farm had us create a mural to highlight their team’s ability to speak multiple languages and connection to the community
This irreverent mural in Lee & Associates’s break room creates a fun environment for the staff.